Entertainment
The Celebrity Factor
Right now there are leaders and celebrities being established online on the national, regional, local, and topic levels. News sites would be wise to establish their own personalities in this space.
Constructing a Better Chat Metaphor
The established metaphor for chat applications is a conversation, which is completely blown apart when entering any chat room.
9am Crossword Challenge
Crosswords are a personal challenge, but it is also often an inter-personal challenge.
Engaging vs. Entertaining
Entertainment is a tool, not a goal of journalism.