By monitoring the results of each delivery and recording the local variables for each click-thru, an ad system could be taught to optimize itself automatically.
Ideas and suggestions for building a successful/sustainable college website.
By using a newspaper's strength in the local market, and ebay's national reach, a partnership between the two could provide a great value to sellers.
Media websites would be wise to strike a balance between the concrete and speculative value of their advertising inventory.
"Connectors" should be actively sought by advertisers and to a news site's promotional department. Finding them online, should be a priority.
RSS has emerged as the defacto method to passively monitor content online, it makes sense to offer this functionality within the classifieds sections.
One of the problems with online advertising is that you're making the reader pay every time you put an ad on their screen.
The trend in ads is moving both bigger and smaller. By simply using Google's AdWords services, newpapers are missing out on a big upsell opportunity.
Ads need to be assigned a "weight" based on the amount of interactivity, file size, and height/width.
In a perfect world, a newspaper website would have a page within the physical paper daily (and vise versa).