Cryptography and especially public key encryption continue continue to be heavily financed, researched, and developed. It is possible to send an email using consumer tech that would take years to decrypt.
However, thieves will rarely attack your multi-million-dollar ultra-secure front door. Instead, it just take a bit of poking around to find the sidedoor left unlocked for the staff smokers or window left ajar. While passwords that need to be 12 characters, with numbers, case changes, non-alpha characters, and changed every week will be foiled by the contract worker with a post-it note.
The fact is that when security is a barrier, humans will do whatever they need to in order to overcome that barrier. Too often, the cost of cryptography is paid by the everyday user, while those looking to cause harm can just use the side door.
Security needs to move from the mathematicians to the designers. Keeping users and data safe is no longer an issue to be solved by longer and longer keys, instead safety will come from a improved user experience.
The trendlines all seem to be pointing in one direction. That content promotion is poised to become the next big ad format.
I’m not talking about content creations per se, no advertorials. But instead, a business that focuses on exposing users to the existing word of mouth of your loyal customers.
As recommendation services take over the roll of content providers, this business will boom.
I believe we all have a hoarder inside of us. Telling us that a blown bike tube could be used in a future crafting project or a 1st grader’s homework project will be remembered fondly after being stored in the basement long enough.
Dropbox allows me to keep what feels like an infinite number of documents available at a moments notice from any device. At this point I have spreadsheets from digital projects killed years ago. However, since space is limited, video files of my children growing up need to be relegated to an aging usb drive plugged in sporadically to a home computer.
Everpix was an amazing service. Encouraging you to take photos wherever, whenever and upload them….they’ll be useful someday, right? That series of 40 pictures of your baby with a carrot stuck to his face will be hilarious in 10 years. Unfortunately, the service will only be around for 3.
Spotify skips over the messy first step of a hoarder, acquiring piles and piles of stuff. Instead, providing it all in one place for you. Now you have he largest possible collection of music, without having to sacrifice shelf space. Absolutely amazing, until you want to leave them….then you get nothing. Why didn’t I ask for a prenup?
GMail gives me instant access to expired Groupons from 4 years ago and Facebook allows me to indulge in the lives of friends that would have gone stale/rotted decades ago.
Digital hoarding offers the feeling of being infinite and free. That my experiences will be available everywhere at anytime. Unfortunately, it looks like we’re doomed to be crushed under our own digital archives.
Although specifically targetting non-profits, this seems like a good recipe for most profit-based news organizations as well.
1. Attack your assumptions, always. They regularly develop ways to gather insights on who their audience is and what their audience cares about.
2. Pursue the greatest overlap between niche and need. Their strategy grows out of observing the market in which they operate. Their answer to “who is your audience?” is never “everyone.”
3. Provide services, don’t just publish. They recognize that their business isn’t about publishing and advertising, but about developing and marketing experiences for individuals that are rich in information and connections.
4. Invest beyond content. They devote a significant share of their spending to priorities that go beyond editorial. They invest in marketing, business development and fundraising and see these activities as core to their operation, rather than something done “after-hours.”
5. Measure what matters. While they track traditional cumulative Web metrics such as monthly unique visitors, they focus on indicators that offer feedback on repeat user engagement.
6. Strive for diversity in funding.
7. Bolster the brand by building partnerships.
8. Move to where your audience is. They understand the changing habits of how individuals consume information.
— Neal Stephenson’s Snow Crash has the best critique against Google Glass in 1992.
— Moneybox - The Four Interesting Points From Twitter’s IPO Documents